OUR STORY

 

What Makes Us Fargo’s Lawn Care Leader?

1.jpgLooking back on All-Terrain’s humble beginnings, I had no idea we’d grow up to be Fargo’s Lawn Care Leader.

It all started in 1991, when my stepfather bought me my first lawnmower and snowblower. I went out that summer and found my first five clients… some of whom are still All-Terrain customers. (Hi Lenora!)

Today, All-Terrain is the largest lawn care company in North Dakota.

It’s easy to pinpoint the moment we began to mature as a company. It’s the moment we embarked on something decidedly unique for the lawn care industry. When we got clear about our corporate culture and valuesIf that sounds hokey, think about the companies that are beloved by your family.  We bet if you look closely, you’ll find that they all have one thing in common: they know who they are and what they stand for. And that’s the secret sauce that makes you want to do business with them.

– Ryan Such, President of All-Terrain Grounds Maintenance

 

So what does that have to do with you and your lawn care?

At All-Terrain, every decision we make has to support our four core values. And it all boils down to providing our customers with the kind of service that makes them proud to say they’ve been with us since 1991.

 

We’ll always be real with you.

Nothing else matters without a foundation of trust, and to us, it all starts with being real.

  • You call about having fertilizer treatments applied four times this season, but your lawn only needs two? We’re going to make sure you know that.
  • You want a completely weed-free lawn by the end of the summer, but it requires a longer restoration process? We’ll never promise something that we can’t deliver just to get a job.

In fact, we may be the only lawn care company that is known for down-selling their customers. But we’re committed to making sure you get the service that is right for their lawn–not the one that’s right for our invoice.

 

We believe in investing in our team.

2They’re the face of our company, and the people in charge of spreading smiles, great lawns, and cheesy humor throughout the land… Our team is our most important asset.

 

We focus our staffing on career lawn care professionals and invest in continuing education and professional development to bring you the absolute best in lawn care, delivered by the best people in the business.

We love our work, we love working together, and we love our customers–And we know it shows through in our work. (Meet the team here!)

 

We can provide an amazing customer experience.

Everything we do is to ensure an amazing customer experience…

  • The obsessive way we maintain our equipment
  • Our strict “no swearing” policy
  • Our love of dad-jokes…

We want you to be as proud of your lawn care company as you are of your lawn.

All-Terrain’s Team is built around full time professionals… not a majority of seasonal help. So not only do you know the people leading your lawn care team… They know your lawn inside and out.

And of course, they’ll always be real with you about the best way to care for it.

 

We’re proud to be a part of this community, and proud to give back.

3We’ve been blessed by this community and we want to be a blessing in return.

After all, everyone knows it’s more fun to give than to receive!

To that end, All-Terrain annually gives back 3% of our revenue to organizations throughout the Fargo-Moorhead-West Fargo area through a combination of employee-chosen corporate donations and customer-nominations. 

Want to help us “Spray It Forward? ” Click here to nominate somebody you know to receive a lawn care service at no charge, and help us spread a little extra cheer throughout Fargo.

 

If you’re looking for a lawn care team that will always be real with you, don’t be a stranger.

If you have questions about your lawn, we’re here to help. Give us a shout at (701) 280-3125 or send us an email to speak with one of our expert team members.

We’re proud to have had the opportunity to serve the residents of Fargo for the past 25 years, and look forward to 25 more.